I was in the airport looking at tablets the other day. After a quick play on the new iPad I turned my attention to the competitors to see if they were worthy or not. Now I wouldn’t call myself overly techy, but I can find my way around most gadgets, but not one of those tablets could I turn on. Maybe they weren’t charged. Maybe they weren’t plugged in. Regardless of all that, it made me think that maybe the tablet playing field isn’t level. Apple have become ubiquitous with tablets. Is it because they are marketed and presented so well in so many shops, yet the competition are often bundled next to each other and won’t even turn on. Is it any surprise that people turn to the iPad?
For some years I wanted – desired – an Apple computer. I’ve never had any beef with Windows PCs. Without too much fuss or kerfuffle they’ve “just worked”. My last Windows PC – an XP Home model – has only recently retired after getting on for 8 years good service (I say retired; it has actually found service at my Dad’s house, who was still running Windows 98!).
The problem with my Windows PC was not a problem with Windows. It was simply that the hardware never really looked anything other than utilitarian. I even experimented with custom cases to try and get somewhere close to that magic Apple look, but fell way short of getting a computer to look desirable.
That’s not to say I’ve always wanted an Apple. My Uncle – still an Apple fan – had a Mackintosh many moons ago. It just looked like an ugly little box with a ridiculously small screen and really didn’t excite.
The iMacs from the early part of this century then started to get my attention. I used to work at a magazine printers and we had a whole suite of them, but only for the creative team of course. That was the point of Apple, was it not? No chance of us mere office staff having such a cutting edge machine. Nope, Windows for us lot.
Looking back at those garish all-in-ones with the ridiculous circular mouse makes me suspect it was merely curiosity to know what they were all about rather than a desire to own one. Still, this is where the Mac versus Windows debate began for me.
It wasn’t until the “angle poise” iMac came out that I really sat up and took notice. Here was a computer that looked the badger’s nadgers, to coin a phrase from my University days.
I confess I don’t quite love it as much as when it came out, but it’s still extraordinarily striking. It was at this point that I thought about changing allegiance from Mr Gates’ Windows to Jobs’ Apple, based solely on the design, the image, the desirability of a computer of all things. Sad perhaps, but true. But something stopped me…
Apple computers were – are – stupidly expensive compared to a Windows PC. I understand why a like-for-like spec costs more for an Apple than a Windows machine. Sat in front of a new iMac typing this it is clear to see money has gone into making a mighty fine piece of kit. Until now I could never quite justify that extra cost.
Which brings me back to present day. Yes, I now have a brand new 21.5″ iMac. A fab year’s ownership of an iPhone 4 really made me think that if Apple’s computers were as good as their handsets then they must be worth paying a premium for.
It looks the business, it really does. I plumped for a Magic Trackpad which makes it a pleasure to browse and flick between web pages, photos and…anyway, I won’t go on about the good stuff because that’s pretty well documented elsewhere and much of it is true. What I will say is that the quality and implementation of the hardware is fantastic.
…and the bad
Sadly, the same can’t be said of the software. Maybe, once upon a time, Apples did “just work”. In my brief experience I’m gutted to report that simply isn’t the case. I bought into the concept – the marketing – spouted by Apple. I liked the idea of programs all being designed to work seamlessly with each other. I was sold on the promise of ease of use. I didn’t mind buying into the Apple way of working. The iPhone had impressed me, so the iMac would too, right?
I’m writing this after having spent an insufferable amount of time trying to resolve stuff that is simply not rocket science, so why can’t my Mac do it?
- Not being able to forward attachments to a non-Apple computer
- Not being able to have a shared iPhoto library that “just works”
- Bug-free operation doing basic tasks like viewing my photos
I’ve been on countless forums and even resorted to calling the Apple support line – something I’ve never had to do with a PC. After one particularly lengthy call I did just about get a confession from the Apple staff that I may have stumbled upon a bug. He even suggested using another (non-Apple) piece of software. This is not what I bought into.
Maybe I’m suffering from early adopter syndrome, having jumped into the deep end with OSX Lion which has not, to be fair, received universally good press. Maybe things will get better. I hope so, because the good stuff about my Apple experience is great. I may even witter on about it another time and another day. In the meantime it’s disappointing to say my first taste of the Apple has been a bit sour.